Audience feedback has become a major part in the process of my researching, as it's important to me to have other people's opinion and advice on my work. Before I began any research for audience feedback, I first established who my target audience would be, and what they should expect. I then created a questionnaire, asking a series of questions based on music video's. I asked 20 people to fill in the questionnaire I had created, then I blogged about the answers I had received. I found this feedback extremely useful as I noted that the majority of people do not like to see dance routines, nor do they like narrative based music video's. This made it much easier for me to continue as I knew that this would have been tricky to pull off.
Other aspects of audience feedback began once I started the process of filming/editing. Even when during the filming exercise, the girls would tell me what they think worked best in the different parts of the location we filmed in. I took this very seriously as 3 of them also studied media, and we all had different ideas that we shared. When it came to editing, there were many times where I would ask my peers to gather round the computer screen, and asked them which I think worked best.
Particularly when I showed my class my 3rd draft of editing, they were all kind enough to note down what they liked/didn't like about the music video. The majority noted that they really enjoyed the whole production, and would want to watch it again. Many said they think the lip-syncing worked well, and good use of emotions. Also, that they liked the interesting shots of the location and when we all see the girls singing together. However, I also received some negative feedback, which of course I appreciated, too. This was that I needed to introduce some effects, and play around with the different lightings of the scenes. I knew I had to do this as the video had been filmed on 3 seperate days, so I took their advice and played with some of the effects on the editing software.
The latest feedback I have received was interviewing Gráinne, (one of the band members) with regards to the making of The Saturdays music video, and about The Saturdays in general. The questions I asked her were: 1. What would you expect to see in a 'The Saturdays' typical music video? 2. What did you think of the production of the music video? 3. What did you like?/What didn't you think worked well? 4. Did you think it needed some Narrative? 5. Would you watch the music video more than once? 6. Would it make you want to buy the CD? After asking these questions, I then received the following feedback:
I found that this was very helpful as she is an 18 year old girl, who is right in the middle age group of my target audience.
Overall, the feedback I have received throughout the process was very helpful indeed. I have taken into account all of the things people have said that worked well/didn't, and have altered parts of the ancillary texts where I needed to. I think its important that you get other peoples views and opinions on your own work, as they may have different interests/ideas than you do.
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