Evaluation - 2

How effective is the combination of your main product and ancillary texts?


The 3 products that I have created all work and link together. I felt that this was important so that the viewer will be able to recognise the band easily. The image that I have created is that they are this generations most popular girl band, all with very different looks and different styles. I have kept the theme of the fields and their
outfits the same to promote the song 'Died in your Eyes' and the video. The way they all link together creates a theme for their promotion of their Limited Edition package, creating a brand that I think the audience will be very fond of. Here is an example of the front cover of the Digipack, an image on the inside cover, and the advert. Notice how they all link together with the scenery.

- This is the Digipack image (the images will alternate with the different band members, showing that it is a Limited Edition album cover). As you can see, Grainne is wearing what she wore in the video, and the trees in the background show she is in the same  location to where it was filmed.

This is another example of how I have kept the theme of the music video flowing throughout the ancillary texts. This image is one that also appears in the music video, except I have taken this as a still image, making it black and white to show variety.

- This is the advert cover. Again you can see that they are all wearing the same and are in the same locations as to wear this was filmed. Also what the viewer may notice is that this image is also a scene in the video where they are all together singing the chorus. When seeing this image, the audience immediately know that this image may appear in the music video, and straight away know what outfits they are being filmed in.

I think these products all really work well together and I wouldn't change anything. As I said before, I didn't want to do anything too out of the ordinary, as I think that too unusual may ruin the whole 'look' of the band. To keep the audience interest, I have simply changed the contrast and tones of the images in order to make sure it is not all too similar. Overall, I would say that this has been a success in linking all the products together, as it creates a brand for the band which can easily be noticed by The Saturdays fans.the general audience.