Target Audience

When making a music video, you must have a target audience in mind. Therefore I am going to create a Questionnaire on Facebook, and on paper which my friends can answer. Here are some of the questions I am going to ask:

1. Age?
2. Gender?
3. Do you watch music videos?
4. How often?
5. Where do you watch them? (tv/ipods/laptops)
6. What would you expect to see in a pop video?
7. Would you expect a storyline or just performance?
8. Who is your favourite girl band?
9. What do you like about their music videos?
10. Do you like a dance routine in a music video?


My target audience is aimed at Mainstreamers (people who like popular tv, films and music/nothing too offensive/want security and like routine). The music video will appeal to young girls mainly, as it is a girl band and the ycan relate to the lyrics in the song. However, boyfriends of girls may be enticed into listening to their music. The age range would be roughly 10-20 years of age.