Questionnaire - Audience Research

This is the questionnaire I have created in order to received feedback with regards to the media audience:

1. Age?

2. Gender?

Female         Male

3. Do you watch music videos?

Often         Sometimes        Never

4. If so, how often?

Everyday          Once a week       Once a month          Other (please specify)

5. Where do you watch them?

TV        iPod        laptops/PC     

6. What would you expect to see in a pop video?

7. Would you expect a storyline or just performance?

8. Who is your favourite girl band?

9. What do you like about their music videos?

10. Do you like a dance routine in a music video?

I have asked 20 people to fill in this questionnaire, and this is the following  feedback I received:

Age
13-15	4
16-18	14
19-21	2
Gender
Male	8
Female	12
Do you watch music videos?
Often	7
Sometimes	13
Never
If so, how often?
Everyday	8
Once a week	8
Once a month	4
Where do you watch them?
TV	9
iPod	3
Laptops/PC	8
What would you expect to see in a pop video?
Dancing	8
Good looking girls	5
Limited Clothing	3
Colours	1
Flashing lights	1
Fancy outfits	2
Would you expect a storyline or just performance?
Storyline	6
Performance	14
Who is your favourite Girl band?
The Saturdays	9
Girls Aloud	6
Spice Girls	3
Sugarbabes	2
What do you like about their music video?
Sex Appeal	7
Dance Routines	3
Emotional Storylines	6
Crying	3
Hair Styles	1
Do you like a dance routine in a music video?
Yes	7
No	13

From this feedback, I am going to aim to produce a music video that the majority will like and relate to. From these results, I have decided that I won't be using a dance routine as the majority said that they don't like dance routines in a pop video. Also, my music video will be purely performance based due to the feedback I have recieved, and also because I have 5 girls which would be harder to create a narrative based music video as the song is centred on a relationship. I will be harder to create a sense of sex appeal in this video as I will be filming outside in the cold. However, there is no doubt that these girls will look stunning in their warm coats!Fortunately for me, the outcome of the results were just as I hoped. I don't have any worries about going forward with the ideas I have in mind to create - hopefully - a successful music video.